Customer Vineyard CEO MJ Dale speaks at Wine Industry Network's Wine Sales Symposium

As the industry faces what's estimated as three to five years of tough times, it can take lessons from brands and tactics that are winning the hearts and palates of consumers.

MJ Dale joined fellow industry leaders at the Wine Industry Network's Wine Sales Symposium to share how a data-driven understanding of customers can unlock growth even in a challenging market.

The session focused on practical tactics wineries can use today to identify high-value customers and adapt their sales strategies for the next phase of the industry.

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