MJ Dale speaks at the 24th annual Wine Industry Conference

The untapped market for wineries is right where they're not looking — outside their wine clubs.

At the 24th annual Wine Industry Conference, MJ Dale walked through how wineries can uncover new sources of growth by broadening their view of the customer beyond the club roster.

The talk explored how blending internal data with external signals produces a sharper picture of who tomorrow's high-value customers really are.

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